The social media specialist is responsible for providing digital communication support, specifically social media expertise, to Ohio’s 24 electric cooperatives, which serve residents in 77 of Ohio’s 88 counties, as well as Ohio’s Electric Cooperatives, the statewide trade association that represents the electric co-ops. While the primary focus of this position is social media management, the digital media specialist will also support with writing, graphic design, website and newsletter management, and other communications responsibilities, as assigned.

Essential Duties and Responsibilities  
                                                     

• Social media account management across multiple member brands, including creation of post text, post visuals, content calendars, and analytics reports, and scheduling content, as assigned.
• Strategic advertising across social media platforms to enhance engagement.
• Assist communications program manager in planning, producing, and implementing multiplatform strategic marketing campaigns for member cooperatives.
• Monitor designated brands’ social media performance to guide future strategy.
• Produce original designs in multiple formats, including, but not limited to, social media graphics, printed flyers, digital newsletters, short videos, banners.
• Research and create written industry-related content for digital publishing on websites, newsletters, and social media.
• Basic photography and video editing for social media.
• Create evergreen social media content on various assigned topics for future use by member cooperatives.
• Manage multiple projects and deadlines simultaneously.
• MTrack and update progress of assigned projects to keep the team informed of needs and deadlines.
• Assist communications department in creative and graphic design projects for our member cooperatives and internal clients as assigned by the communications program manager, under the direction of the director of communications.
• Attend customer service-focused meetings with member cooperatives’ communications professionals to discuss and determine how we can assist in their communications needs.
• Attend the annual communications conference with other cooperative communications professionals to seek out best practices, continued learning, growth, and development.

Qualifications

Education:  Bachelor's degree in communications, digital communication, public relations, journalism, graphic design, or a related field. Relevant on-the-job experience or education above and beyond that described above may be substituted for part of the experience and/or education requirement.

Licenses and Certifications:  None required.

Experience: 

• Two (2) to five (5) years’ experience managing a brand’s social media presence and producing digital and print content. Editing and proofreading ability required.

Abilities & Skills Required:  

• Creative writing and copyediting skills required.
• Have excellent written and verbal communication skills. Ability to interact frequently with others, both in person and through phone, email, and written correspondence.
• Think creatively, work well independently and collaboratively on a team project.
• Possess a willingness to grow, develop, and implement constructive feedback.
• Proficiency using a computer, including proficiency with Microsoft Office, Teams, and PowerPoint; web-based technology, such as Canva, Adobe (lnDesign and Photoshop, desired), Basecamp, Salesforce, and Trello.
• Experience making independent decisions. Strong problem-solving abilities. Ability to lead a project with minimal supervision.
• Project management skills. Effectively prioritize, organize, and manage tasks and time. Proven ability to create content and monitor social media activity. Including the ability to collaborate with other departments or organizations.
• Experience with Meta, Sprout, Hootsuite, or similar social media scheduling platforms is desired.
• Ability to operate office equipment, including printers, copiers, fax machines, phones.
• Basic knowledge of photography with an eye for compelling, engaging photos.
• Basic mathematical abilities (addition, subtraction, multiplication, division).
• Ability to work in a fast-paced, deadline-oriented office environment.

Work Environment
Onsite work environment. Normal office Environment. Work outside normal business hours may be required.

Candidates should submit work samples (including writing, graphic design, and social media marketing examples, if available) with their resume.

The Communications Department at Ohio’s Electric Cooperatives provides communications and marketing support for the organization and its 24 member cooperatives. It is also responsible for producing Ohio Cooperative Living magazine, a monthly publication that reaches 300,000 rural and suburban Ohioans and covers the electric cooperative industry and other areas of interest in the state.